32s? No, it's 32!!

Come on, why do so many shops always do that on their ads and websites? If you're gonna stock the brand 32 - or ThirtyTwo - please do them and people like me some justice. They're not called "32's", or "32s", or "Thirtytwo's", etc... it's like I said. You don't see anyone ever put "Northwave's" or "Burton's". Why do 32 always get it?

Sorry... just a little pet hate I wanted to share.